Principles of the engineering sales process in technology-oriented enterprises; selling strategy, needs analysis, proposals, technical communications, electronic media, time management and ethics; practical application of concepts through study of real-world examples. Graduate-level requirements include a term paper on a course topic selected from a short list of topics, other graded components of the course and creation of a PowerPoint presentation to the class.
Course Units
3
Instructor(s)
- Mark Nicol
Typically Offered
Fall, Spring
Available Online